Counterfeiting globally is estimated $1.82 Trillion as per ‘Global Brand Counterfeiting Report’. There has been an explosion in what some are calling “super-fakes” – high-end luxury goods which look exactly like the real thing to the untrained eye.
Almost all the major brand products are available as counterfeits and it’s confirmed that there is no such product that is not available as a fake. In a nutshell, it’s a menace and almost all methods to tackle it has failed or not given desired results.
1. Address the issue at source
2. In a most secure, tamperproof way
3. Rest power in hands of customers
4. Company should act as a facilitator
• JENYTO® is powered by blockchain providing right data insights from companies to customers.
• Removes last mile doubt about product genuineness before actual purchase, ensuring customer delight and customer trust.
• Inbuilt provision to raise a case with company support team if products info not available or satisfactory during search.
• JENYTO® provides customer level buying insights to implementing companies helping them take right steps for customer retention and acquisition.
Cloud application to help customers buy genuine product and gain their trust. Powered by most secure blockchain technology and Artificial Intelligence (AI).Meaning: JENYA = Genuine, True, Original (Sanskrit) ; NITO = Exam (Latin)
Cloud application built on blockchain and powered by artificial intelligence to mitigate counterfeits and win customer trust.
JENYTO® is set as a cloud application on top of companies existing cloud setup.
Example: If a company has a domain ‘www.bose.com’, JENYTO® application will be set as an extension on top of current domain like ‘trust.bose.com’.
It will then work as explained in below demo;
visit ‘trust.thutechs.com’ and enter Product Ids: (01t2v00000ByEIFAA3 ; 01t2v00000C0Y8RAAV)
After the results, just enter any other number and you have an option to raise a case with company from JENYTO®.
Blockchain technology ensures the data is immutable so it cannot be changed or tampered by anyone either internal employee or any external hacker. Having data is blockchain ensures companies bring in highest level of trust for their customers as the data sourced is tamper proof.
Moreover, blockchain technology can be extended easily to additional stakeholders (vendors/third party) if the data for a product must be fetched from these sources. In this way each stakeholder is a node of chain and maintains exact same copy of data but sees only his content.
Blockchain due to its distributed ledger approach makes data distributed even between untrusted partners, immutable and secure.
Some of the challenges here are;
JENYTO® uses Hyperledger Sawtooth application as its recommended for B2B usage of blockchain. Sawtooth is an enterprise blockchain built specifically for usage within an Organization and at the same time making it seamlessly extendable for company wide other departments and if needed to external vendors and third-party teams too for sharing and maintaining data with full security.
Private blockchain ensures it is maintained specifically for the organization.
It can be further extended to vendors and other third-party people to include them as part of ecosystem.
Private blockchain should be used where Organizations wish to resolve their unique problems in a most secure way. It ensures the ownership, application configuration, control and data are managed internally by company.
Private blockchain is easy to maintain, support and it can be extended in future by company to integrate with other legacy applications and departments.
Global counterfeit today has penetrated each industry. JENYTO® ensures this problem is resolved with the use of latest technology and at the same time provides other additional benefits;
JENYTO® can be used by companies manufacturing or supplying any type of product where they fear the product can be counterfeited by some miscreants. Customers who feel they should provide customers with an extra layer of trust for their brand through verification should also implement JENYTO®.
Artificial Intelligence in JENYTO® is continuously evolving and works as data gets accumulated in the system. It will provide intelligent insights for products searched from same location, cases from same location and will help plan effective customer grievance redressal mechanism and effective product distribution plan.
JENYTO® being a cloud application will be accessed as a company customer portal. Example , suppose a company ‘coffeeshop’ selling premium coffee beans implements JENYTO® it will be accessed by customers as trust.coffeeshop.com to verify premium coffee beans wherever they are buying.
Yes, a prototype application with sample product Ids is available as trust.thutechs.com to try JENYTO® along with backend application available with access.
If the companies want to implement JENYTO® prototype they can do a paid proof of concept engagement and JENYTO® can be tried within selected groups before going for full fledged setup.
Please connect with your account manager to know more.
Yes, JENYTO® can be further extended to vendors and other third-party people to include them as part of ecosystem. Due to highly scalable backend blockchain architecture it can be extended within different company departments and sister companies if required.
Please connect with us to know your needs and pricing. JENYTO® has yearly subscription-based pricing based on number of search results available.
Artificial Intelligence in JENYTO® is continuously evolving and works as data gets accumulated in the system. It will provide intelligent insights for products searched from same location, cases from same location and will help plan effective customer grievance redressal mechanism and effective product distribution plan.
In future companies can plan their own logic based algorithm on top of JENYTO® application.
Visit https://www.thutechs.com/ to know more about JENYTO®. You can also view the video https://www.youtube.com/watch?v=3oi4H95RIEQ to know more about JENYTO®.
Thutech infosystem expert team helps in implementation, consultation and support of application throughout the lifecycle. It also provides needed trainings to the company team to ensure proper understanding of application.
